We Are Fashion Web Documentary by Attire Club

The web documentary

Back a little while ago (or was it a longer while ago?), we released a public announcement on our website in regards of a short movie we wanted to make.

Under the title “We Are Fashion”, we wanted to do a short web documentary about fashion bloggers from all over the world and their views on style, fashion and their significances and roles in our daily life.

The turnout was impressive and got us quite excited. Bloggers from every continent shared their videos or slideshows with us. Due to the large amount of submissions and the diversity of the videos, the concept of the project had to change more than once. It was really great to see so many different submissions. Watching each and every one really gives one a sense of how different people are and, yet, how we are so much alike. It was so great to have such varied and different opinions on trends, inspiration and more!

In the end, the web documentary became a collage of videos and slideshows. These were broken down into four major parts and one extra note. Each part contained a lesson that everyone can learn from the bloggers who were selected to appear in the movie.



The bloggers




Opening up and sharing their take on style and the importance of fashion, the bloggers who sent us videos and who were carefully selected for the final cut of the movie, expressed some great thoughts about fashion and style.


Here are some quotes from the bloggers:


“When you feel confident walking into a room, that’s style” – Amy J. Frost

“Beauty is like a two-sided coin. On one side you have a side of beauty that is superficial and very subjective, on the other side of that coin you have beauty that’s internal, that’s something that is based on character and integrity.” – Robert

“I’m interested in fashion because it brings out the best in me. It makes me know more about myself, it makes me look gorgeous, look simple, look sexy.” – Lesley

“My style is me, it’s how I want to look, and, that’s it!” – Tatianna

“Fashion for me is a reflection of people’s tastes, interests, their imagination.” – Jack

“I find it rather annoying how some people call something unfashionable. You create your own fashion, so it is in fashion.” – Balsam

“Always try to make them

[trends] your own” – Ennis

“I love following trends (…) but (…) I like to put little tweaks and I like to make it my own personal style in my own way.” – Precious

“Beauty is when you turn your head around and you think Wow, that’s amazing!” – Lauren

“My vision for albalsamlife.com is to show that everywhere you go there is some form of unity when it comes to the world of fashion.” – Balsam

“The most important thing in life is being yourself.” – Laura

“I think beauty is basically the way you carry yourself, the way you know your self-worth” – Precious



We are very thankful to all the bloggers who have sent us in their videos. Here is a shout out to the bloggers who appear in the movie:



AJ, Jeff, Shermaine Yap, Philippines



Amy J. Frost, USA



Amy Stiff, United Kingdom



Anngelik Martinez, USA



Balsam, Oman



C.C. Leigh, USA



Ennis Musenja, United Kingdom



Jack Bradley, United Kingdom



Jessica Gong, Australia



Karen Joy Embajador, USA



Kristina, The Netherlands



Laura, Spain



Lauren Alston, USA



Lesley Abegunde, Nigeria



Okudoh Ofobuike, France



Precious Olubiyi ,USA



Robert Bahia, USA



Tatianna Barry, USA



Vinita, India




You can watch and comment on the 12 minute web documentary on the Attire Club Youtube channel or below:


Fraquoh and Franchomme






P.S. What do you think of the short documentary? Who is your favorite character from it? With whom do you agree most? Share your feedback, questions or thoughts in the comments below! For more articles on style, fashion tips and cultural insights, don’t forget to subscribe to Attire Club via e-mail or follow us on Facebook or Twitter!


6 thoughts on “We Are Fashion Web Documentary by Attire Club

  1. You should be veeeery proud of yourselves gentlemen, great idea! The bit that sticks with me from the docu. is the girl with the afro who whilst wearing an olive waistcoat thingy from Forever 21, said something along the lines of- everyone may be able to get this jacket but they wont put it with black studs, rock it with an afro, piercings, purple nails….I loved that- that is style, how you put your personal stamp on things!
    Editing my Fashion Special in NIgeria, I can only imagine how long it took to pull all those clips together and make a cohesive story- well done! And looking forward to another one! ( :

    • Dear Biki,

      Thank you very much for your words – we really are excited to hear you enjoyed our project!

      We are working on several new projects (video and otherwise) and would love to have you on board!

  2. The blogger who resonated with me the most is Balsam of Al-Balsam Life. Her insights and ideas were meaningful to me and I was inspired by her take on fashion. Overall I enjoyed the whole documentary and felt it was intriguing to hear others’ ideas on the meaning of fashion and beauty and how it’s all about what makes you confident and comfortable, not wearing the style of others.

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