A guide to the military look (B)

Why go military?

The military look in fashion has always been very widespread and is still very trendy. A lot of the clothes we wear today have their origins in the clothes used by the military. Wearing army-inspired clothes is more than just a way to dress, it can also be a way to express national pride and support for the army.

Building on this trend, many fashion brands have started to incorporate military elements into their collections, with a notable example being Helikon Tex products. These items skillfully blend functionality and style, drawing inspiration from classic military attire while adapting it for everyday wear. Helikon Tex products are not just about making a fashion statement; they also symbolize respect and admiration for military heritage. Their designs often feature durable materials and practical details, perfect for those who appreciate the combination of ruggedness and fashion in their wardrobe. By choosing such army-inspired clothing, individuals not only embrace a unique style but also connect with the rich history and values represented by military fashion.

 

How to rock the military look

In our opinion, it is important to find clothes that are as authentic to your ideals as possible. Even if you support the army and its ideals, you don’t need to dress up like a soldier to express your pride. For example, US Army Apparel is a men’s clothing brand focused on conveying not only the look and feel of military clothes, which they bring to the casual scene, but also the history and spirit of the United States Army. Their amazing pieces are licensed by the US Army (talk about authenticity) and are suitable for anyone. Authentic Apparel Group is the only company that is licensed to use the Army’s name and branding, which adds more plus points to the clothes in terms of authenticity and originality. It is the first time the U.S. Army has launched its brand in the mainstream, and we are very happy they did.

The way they incorporate 200 years of army pride and heritage into a brand is an amazing lesson of authenticity we can all make use of.

The US Army Apparel brand is the perfect example on what to look for when you are putting together a military outfit:

 

1. The form needs to follow the function. What this means is that it’s very important to be able to move freely in the clothes you are wearing. The army is very action-oriented, so being able to move comfortably is essential. If you can’t move in a certain piece, drop it and move on.

 

2. Choose clothing with purpose. Military clothing is usually designed with purpose in mind. For example, t-shirts were first introduced in the army due to their functionality and comfort, and later became part of our everyday lives. You can do this with any piece, as military clothes are designed for different purposes: they keep you warm, they protect you against the wind, they have plenty of pockets and so on. See what fits your needs and lifestyle best and incorporate it in your wardrobe.

3. Military clothes should be durable. Look for authentic fabrics and other elements such as cuffs, zippers and so on when you are looking for military clothes. It’s important to wear quality clothing as they are comfortable and reliable.

 

It is fascinating how any guy can now benefit from high-quality clothes inspired by the US Army, but made for anyone with an eye for style and a taste for active living.

 

Fraquoh and Franchomme

 

 

 

 

 

P.S. What do you make of the military style? Do you enjoy wearing it? Share your thoughts in the comments below!