Fashiontech is defined as the friendly collision between the world of clothes making and the world of high tech. The quick expansion of technology in society has also touched the world of garments making and has added many layers to the idea of clothing itself: from adding things like impact sensors on sports pieces to […]
Author: AttireClub
This editorial was first published in InCompany by Attire Club, April 2017. When style and fashion are discussed from a psychological or even philosophical point of view, the idea of identity is what comes up very quickly. As psychology became very fashionable during the late 1990s and 2000s, it’s the concept of identity is […]
Less is more – this is the phrase that describes the core of the minimalist aesthetic. To the minimalist eye, a reduction of form is the best way to go, all while making sure that the functionality of the item remains. In other words, a happy meeting between function and form is the basis of […]
From up and coming brands making their way in the Austrian and international fashion scene, to household names, the 10th edition of Vienna Fashion Week hosted an array consisting of many captivating and remarkable shows and look. Here are more highlights from the over 60 shows presented in the course of a week: […]
The days when people would dress up in black tie attire to go and play a round of roulette at their local casino are at the moment a thing of the past. Surely, there are still some casinos that require you to dress up nicely and have a strict dress code, but most casinos these […]
MuseumsQuartier Vienna Fashion Week took place for the 10th time this September in the Austrian capital. MuseumsQuartier Vienna Fashion Week, MQVFW for short, has become a regular event in the beginning of autumn in the social calendar of the Viennese glitterati. The event was originally thought as a meeting point of “made in Austria” brands […]
Many people who like to wear watches want to be sure that the watch they wear is a clear statement piece, which they often use as the central part of their look. It may seem odd to want to make an accessory the central part of an outfit, given that usually a shirt, jacket or […]
Frank Wautier is one of the key people of the French Kalypse brand, which offers a new take on wetsuits. Using state-of-the-art technology and a new style approach, the label is offering a new and completely improved experience to diving, both from a technical and an aesthetic point of view. How did the idea […]
In 1919, architect Walter Gropius opened the Bauhaus art school in Weimar, Germany. This was the starting point of a new take on the way people create art and craft. The Bauhaus vision proposed an approach where art mixes with craft, all while keeping it down to a minimum of means of expression. This is […]
This editorial was first published in InCompany by Attire Club, December 2016. As the world is shifting from one way of being to the other, new ways of connecting with people appear and families or communities at large are built in different ways. One of these ways is through blogs. Just a few years […]
Your self-confidence is a great part of how others perceive you at the office. Confidence suggests that you are serious about your job and know how to do it well. Your boss notices how you handle yourself at work, and feels like she can trust you with bigger assignments based on what she observes. […]
Vienna Fashion Week, officially called the “MuseumsQuartier Vienna Fashion Week” will return to the Austrian capital for the 10th time this fall. Between the 10th and 16th of September, local designers and their international guests will showcase their latest collections and will put them on display and for sale in the nearby pop-up store. The […]