Attire Club by Fraquoh and FranchommeChatelaines were a type of very popular jewelry item in the past, but have taken a back seat (to put it mildly) as purses and other items appeared. A chatelaine is described as a decorative belt hook or clasp that was worn by both men and women at the waist and featured a series of […]
The Schembart Carnival (lit. bearded-mask carnival) began in 1499 in Nuremberg, Germany. Soon after, it became very popular and a strong draw until 1539, when it ended. The event was canceled due to the complaints of a preacher who had a strong influence in the community. Osiander was offended by the fact that his effigy […]
A trend can be defined as a general direction in which something is and as a point of view that is held by many. Fashion is of course, the best examples of what trends are. We can clearly see style trends if we look at any era from the past. During the 1970s, flower prints […]
The Mechanical Curator of the British Library is a tool that was designed to extract images from old books that have been digitized. The software was created a few years ago and, soon after it was put to work, it has extracted over 1 million images. These images feature everything and anything from maps and […]
You don’t have to be a fashion expert to enjoy fashion. Watching runway shows and collections can be a great hobby and passion. Many people are really taken by the idea of communicating ideas and notions through clothes but don’t really have a framework on how to go about interpreting and understanding fashion. Experienced essay […]
In fashion, the concept of “cultural reference” is a very common one. Almost every other collection, especially these days, references an old culture or takes inspiration from traditions and established aesthetics. Thus, when one learns about fashion and style, it is extremely important to learn about visual culture and to make sure that one adds […]
The 18th century saw the peak of the Age of Enlightenment. This was focused very much on reason (in various forms, some of which we don’t really use today), but also on values such as liberty, progress, tolerance, fraternity and more. These values were all based on the (re)discovered idea that humans had power over […]
The phrase “dress to impress” has taken on a different meaning in the days of online dating. Whereas in the past, the goal used to be to catch someone’s eye from across the bar, the trick now is to earn a click from someone scrolling down a seemingly endless page of dating profiles. Oddly enough, […]
February is the month of the carnival. The origins of these parties lie in old traditions, where people would throw costume parties that would sometimes last for days and which could involve an entire social craziness: from wild dancing to heavy eating and a lot of drinking, people were partying it hard. The carnival was […]
Every issue of InCompany by Attire Club is opened by a short editorial from our team. The theme of the editorial is in one way or another connected to the overarching topic of the issue, generally, a concept that we express through the articles and symbolized with the help of the accompanying imagery. At times, […]
Sankt Moritz is not a luxury resort in the beautiful Engadin valley of Switzerland, but the luxury resort of the world. For about 160 years, it has been an amazing place where people gather to experience the finest hotels, restaurants and winter sports anywhere – not to mention the amazing shops and events that take […]
The fashion world, being a reflection of the world at large, is at a turning point, not just from a calendar point of view but from a cultural point of view as well. The new emerging technologies, called by many “disruptive” technologies, will make the world of tomorrow unrecognizable. In this sense, the new robotics, […]