Fashion Proposition: Attire Club Bow Ties

Dear elegantologists,

Attire Club is very excited to announce a new chapter in our work. Today, on the 2/22, we are launching the Attire Club fine accessories collection consisting of contemporary bow ties for men.

Crafted by using a ‘hand-made’ technique, the collection is composed of a variety of styles of the same accessory. But the new bow ties are more than a modern take on the classic piece: we decided to make a collection of twelve bow ties that would be relevant to today’s men who search to identify their clothes and accessories with their lifestyles and personalities. This is the reason why we created the bow ties from a variety of fabrics in a wide range of colors and styles.

The collection is an experiment through which we expressed the vision through a collection of classic pieces, which are hard to adapt and modify.

For this project, we used a very simple medium to demonstrate how even a simple factor, such as the fabric of an accessory can speak volumes about the man wearing it. A flashy purple fabric is just right for a guy who dazzles in the world of illusionists, while a strong, but creative and flexible fabric is the right way to represent a scholar.

We chose to present the bow ties in context, as we know that they are never worn on blank sheets. One of our philosophies here at Attire Club is that our medium is just as important as our clothes. It’s rare to exist outside of a context and the surroundings we find ourselves in have a massive impact on the way we are perceived and feel.

Twelve original bow ties, each with it’s own personality, just like the twelve months of the year, the twelve sun signs or even the twelve cranial nerves, are our fashion proposition for the spring-summer 2014 season. The goal of this “fine fashion” collection, as we like to call it, is to celebrate diversity, embrace one another and accept ourselves for who we are.

We wrote for each bow tie a shirt description, in the form of a statement, to complete the statement written so far. Flip through the gallery to see the pictures and read the descriptions.