The Best Menswear Looks from London Fashion Week Spring 2018

London Fashion Week Spring 2018 wrapped up recently as British and international designers showcased their collections for the spring-summer 2018 season.

The collections were almost exclusively what is called “conceptual”, namely because they were either hard to wear or because they would not fit in almost any type of daily situation. The collections consisted of a lot of draping and bulky pieces that covered the body more than dressing it up. Maybe this is a new way of dressing according to today’s designers or maybe they were just trying to reflect their time in a very abrupt way.

In a way, the unconventional fashion system has become mainstream, especially in menswear. The “conceptual” pieces, while they might say something to the designer, don’t communicate much to the wearers or clients – it is very much a one-way communication.

Among all these collections, we have found some great looks we really liked and which we would love to see more of.

Discover our London Fashion Week Spring 2018 menswear edit:



Daniel W. Fletcher



Boyish and fun, this outfit is definitely something many guys in their late 20s and 30s would love to wear. The fitting short shorts are a rarity on today’s runways, which is why they are so welcome. Also, the prints consisting of different shades of blue makes the whole look sophisticated, mature and elegant. The outfit is fresh and summery and can make for a great summer’s day look.



Katie Eary



Half Avatar and half 1990s seapunk, this look drew our eye from the get go. It is a fun look, it’s youthful without being infantile and it mixes two similar prints – which usually is a fashion no-no, in a way that it works. It is on trend because it mixes sportswear and high fashion and it can be even worn by someone who wants to add some attitude to their looks. It can be dressed up or down and is easily modifiable. Great job!






Dunhill brought the classic tailoring that once seemed too much. Mixing a soft black and white print with a pink jacket and a black pant, the label managed to offer a ready to wear look that stands out and combines high elegance with everyday casualness. Talk about a good look!



Kent & Curwen


Olive is a color you don’t know you like until you see it done so impeccably as in this Kent & Curwen outfit. The brand has been on our radar for a while, as they always put out great looks, but this one (and the whole collection, really) took the cake. It mixes shades of the same color, which is a very hard thing to do well, it featured accent colors and it mixes high and low, by pairing sneakers with a suit. Well done!






Classic and chic – it’s hard to go wrong with that. We really like combinations of classic patterns with really strong solids and subtle prints. Throw in a neutral pair of pants and you got yourself a great outfit for the warm season!


It is known that London has always been a city that has pushed the boundaries, which is a great thing if you want to go further in terms of art, culture and society. There are definitely going to be some bumps along the way, but this should only encourage creativity to become more sophisticated and complex. This is why we’ll keep our eye on the British designers and will look forward to what they will do next.


Fraquoh and Franchomme






P.S. We want to hear from you! What did you make of this edition of London Fashion Week? Which was your favorite look? Why? Share your feedback, questions or thoughts in the comments below! For more articles on style, fashion tips and cultural insights, you can subscribe to Attire Club via e-mail or follow us on FacebookTwitter or Instagram!



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