This editorial was first published in InCompany by Attire Club, July 2016.
Being someone interested in aesthetics, you are always faced with deciding whether something has value and is worth experiencing. Because value creation does not have a ready-to-use formula, some people, especially youngsters or those just starting to dazzle in the world of elegance, have trouble in making up their minds on whether something looks good or not.
The men’s fashion world is for many an uncharted territory waiting to be discovered. While it is steadily growing, one can’t help but notice that it is generally growing towards a very conventional goal, with just small branches of different here and there. Most men’s fashion publications, both online and in print tend to showcase a suit-centric view of the world of elegance: the stylish man is a man who has money, who travels business and who wears expensive suits.
At InCompany by Attire Club, we love to showcase that style is something that comes from within and that the expression palette is very wide. We’re always on the lookout for things that are not necessarily underground or mainstream, within reach or not, but that are valuable, sophisticated and relevant within themselves. We believe that it is important to learn to appreciate something for what it is.
Therefore, once again, we explore the art and science of creating elegance.
Merging concepts, playing with ideas and drawing conclusions are the daily practice of the AC elegantologist. The main conclusion we have drawn and that we’d love to share with you is that, to obtain style, one must create his own architecture.
Building your own sense of the world will make you feel more empowered and more confident and it will show through your attitude and looks.
This season, as you lie back, hike or move from place to place, take a moment and ponder on what makes you unique, what your specific attributes are, what empowers you and how you can play with these elements and valorize them best.
Fraquoh and Franchomme
P.S. We want to hear from you! How do you establish if you like something? What do you think of the direction in which men’s publications are going? What would you like to see change?  Share your feedback, questions or thoughts in the comments below! For more articles on style, fashion tips and cultural insights, you can subscribe to Attire Club via e-mail or follow us on Facebook, Twitter or Instagram!