The spring 2020 edition of InCompany by Attire Club is a collection of eye-catching and captivating articles that express our new motto: style culture, fashion stories. The issue is covered by German blogger Richy and repurposes some of the ideas of the of the last issue – our take on the resourcefulness which is needed today.
As usual, the magazine looks at everything you won’t see in any other fashion magazines and especially not in a men’s fashion magazine.
This spring, in the fashion history section, we are looking at the colors that defined the 1930s: a harsh time, but during which many were hopeful for the future.
Coming to the present, we are analyzing the metaphysics of Instagram in a piece called “Why Do We Care about These People?” in which we analyze the ins and outs of the popularity of the social media app. We’re also trying to understand “The Value of Things” and discuss “The Problem with Art, Beauty & Fashion”.
In the fashiontech section, we meet Enrica Arena, one of the founders of Orange Fiber, an Italian company that produces sustainable fabrics from citrus waste. Talk about a feel of freshness!
The 17th issue of the magazine also covers the 2020 St. Moritz Snow Polo World Cup, which took place earlier this year in January. And, speaking of events, we’re also looking at the preparations that had been made for the 2020 edition of Baselworld, which was ultimately canceled.
Speaking of watches, not only is our Current Obsessions roundup all about Parmigiani Fleurier, but we have also interviewed David Henderson-Steward, the head of the Russian brand Raketa, who has rebranded the old Soviet company into a forward-looking project! The article is a must-read!
The main theme of the issue is the idea of mirroring and magic: we analyze the symbolic meaning of mirrors and discuss mirrored products in an article on fakes and replicas. Moreover, in the Cinema Culture section, we break down the 2014 movie “As Above So Below” and tell the story of “Orson Welles’ Unfinished Business”.
Besides all this greatness, there is a lot more to look at, from great outfits to the latest from Aston Martin and Rolls-Royce, as well as a travel section and a fantastic mood diary.
This spring, we propose a visual melody, a journey and, more than that, an inquest into the deep mechanisms of fashion, style, attitude and what we like to call metafashion!
You can order a beautiful print copy, which comes in high-quality paper and which is perfect to read on your travels or spare time. The timeless content also makes it a great addition to your coffee table, collection or library.
Fraquoh and Franchomme
Further reading:
Discover the Autumn 2019 Issue of InCompany by Attire Club
P.S. We want to hear from you! What do you think of the March 2020 edition of InCompany by Attire Club? Which article gets you attention most? Why? Share your feedback, questions or thoughts in the comments below! For more articles on style, fashion tips and cultural insights, you can subscribe to Attire Club via e-mail or follow us on Facebook, Twitter or Instagram!