St. Moritz is known as one of the world’s top jet set destinations. The sunny Alpine resort located in the South of Switzerland draws thousands of people each year, who are looking for a refined, chic and exclusive holiday filled with long lunches, cocktail parties and lots of fun. While St. Moritz may be primarily known for its high-end hotels and restaurants and for being the birthplace of luxury winter sports, it is also a one-of-a-kind shopping destination.
The small town filled with 5-star hotels, amazing restaurants, great art and everything in between is also full of fabulous stores where one can find pretty much anything. It is said that the shops you find in a place say a lot about the people who live or come there for the holidays and the St. Moritz shops definitely let you know that the people who come there are very stylish and very very rich.
People in Sankt Moritz are known to be on top of the trends and ahead of the curve, so if you are planning on joining the crowd and mingling with royalty, celebrities or oil tycoons at the casino or on the slopes, you should look the part. Or, of course, you can just do it for yourself.
It can be said that pretty much all the big luxury labels of the world are represented on the streets of St. Moritz. Many stores are located on the via Serlas, which is the main street for luxury boutiques. For example, here you can buy a classic bag from Chanel and a trendy outfit from Gucci. Once you have some cool basics, you can look for some accessories from Louis Vuitton or Bottega Veneta, which are also located on the via Serlas. Those who want to have preppy look can stop by the Ralph Lauren store and if you are looking for some bold prints, you can stop by the Roberto Cavalli store, which is now located on the via da Vout. If you want to complete your outfit with some impressive accessories, you can stop by one of the many jewelry or watch stores in the downtown area. We’re sure you can find something amazing at the Chopard boutique on the via da Vout. In case you are looking for some diamond pieces, you don’t need to worry, as there are plenty of diamonds in St. Moritz. The same goes for gold and silver. If you are a watch lover, you will be in your element here, as you can find most well-known watch brands here, from Breitling and Panerai to IWC Schaffhausen and, of course, Rolex. Once you’ve got these details in the bag, you can go to Jimmy Choo or Bally for a pair of shoes. There’s something for every taste.
Those who want to have an exclusive runway experience can visit the amazing stores of Dolce and Gabbana, Prada, Ermenegildo Zegna, Valentino, Gucci, Armani or Hermès. Some of these stores are situated in beautiful locations and are worth visiting even if just for the beautiful arcade windows, which are always decorated with great taste in the spirit of the brand.
When it comes to sportswear, we’re sure you’ll find something great at the Moncler store or the local Bogner store. There is also a great shop called Ender Sport, where you can find what you need to work out or go skiing or hiking. Moreover, you can also find a fantastic Dsquared2 flagship store in the Plazza da Scoula.
The eclectic and cosmopolitan ambiance of the resort town is also complemented by a series of stores of local brands. Here, you can find some amazing pieces made with Swiss precision, which range from wool vests to fur coats and everything in between.
Of course, shopping in St. Moritz is not limited just to fashion and accessories. There are lots of great home décor stores and you can even order a Maserati. If you really want to go all the way, you can also buy some amazing old school-type Swiss doors for your winter holiday home.
St. Moritz may not be a big town, but it is a heavyweight in the world of luxury fashion and style. The scenic Swiss town is prime territory for those who love big brands, quality clothes and refined accessories. No wonder St. Moritz has become a glamour-infused name in the world of luxury living!
Fraquoh and Franchomme
Further reading:
The Attire Club Travel Guide to St. Moritz
Badrutt’s Palace: The Dream Hotel of St. Moritz
Snow Polo World Cup St. Moritz
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