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From a Server in Geneva: Watches & Wonders 2021

After going digital in 2020, the Watches and Wonders show (previously known as Salon International de la Haute Horlogerie or SIHH), decided to keep it digital for 2021 as well – as least as far as their Geneva event was concerned. Thus, this time around W&W took place digitally between 7-13 April and was followed […]

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Events Fashion World

HourUniverse, the New Watch Fair Announces Its Dates

A few months ago, Baselworld saw its end, which let many people wondering as to what would follow next. Afterwards, there was a brief period of silence, during which watch lovers from all around the world speculated as to what would happen next with the event or whether there would even be another watch fair […]

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Events Fashion World

Baselworld Becomes Houruniverse

The last months have been a real challenge for Baselworld, the Swiss watch and jewelry fair. The organizers of the event had to fight not just the ongoing global crisis, but also the fact that many brands had pulled out of the show, leaving a great question mark above it. There have been many speculations […]

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The Attire Club St. Moritz Shopping Guide

St. Moritz is known as one of the world’s top jet set destinations. The sunny Alpine resort located in the South of Switzerland draws thousands of people each year, who are looking for a refined, chic and exclusive holiday filled with long lunches, cocktail parties and lots of fun. While St. Moritz may be primarily […]

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Glamour, Fun and Sun: The 2020 Snow Polo World Cup in St. Moritz

St. Moritz is the place where the concept of modern winter tourism was born. Many innovations in terms of hospitality and travel appeared here and a lot of winter activities have their roots in the Swiss resort town. One of these is snow polo, the winter version of the noble game, which was started back […]

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Attire Club World Events

Baselworld 2020: At a Crossroads

The 2020 edition of Baselworld is about 5 months away. However, this does not mean that people have not started talking about it already. The last two editions of the Swiss watch and jewelry show were highly criticized by attendees and by many media people – sometimes for fair reasons, sometimes for rather superficial motives. […]

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Culture InCompany by Attire Club Magazine

The Attire Club Travel Guide to St. Moritz

Sankt Moritz is not a luxury resort in the beautiful Engadin valley of Switzerland, but the luxury resort of the world. For about 160 years, it has been an amazing place where people gather to experience the finest hotels, restaurants and winter sports anywhere – not to mention the amazing shops and events that take […]

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Attire Club World InCompany by Attire Club Magazine

Discover the Teams of the 2020 Snow Polo World Cup

The amazing Snow Polo World Cup will return to Sankt Moritz for a 36th time in late January 2020. The world-class event, which has become synonymous with the luxury Swiss resort, will take place between 24-26 January 2020.   The 2019 edition was won by the Badrutt’s Palace team led by Melissa Ganzi brought over […]

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InCompany by Attire Club Magazine

Badrutt’s Palace: The Dream Hotel of St. Moritz

Located right above the lake of St. Moritz, in one of the most luxurious resorts in the world, the Badrutt’s Palace Hotel has been a landmark of elegance and refinement in the Swiss Alps for more than a century. Situated in a majestic location, surrounded by breathtaking mountains and beautiful buildings, the hotel is one […]

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Events Fashion World

10 Things to Know about Baselworld 2019

Baselworld has been in the news for about a year almost continuously, as the Swiss show faced a series of challenges. The 2017 and 18 editions saw a dramatic fall in the number of exhibitors and the Swatch Group pulled out its brands from the show. With so many household names gone and with a […]

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Events InCompany by Attire Club Magazine

Polo by Day, Party by Night: People at the 2019 Snow Polo World Cup

Swiss hospitality is known worldwide as a great experience of friendliness, attention to detail and elegant simplicity. When you combine it with a five-star event such as the Snow Polo World Cup, the result is a series of fabulous parties and dinners held in some of Switzerland’s most exclusive locations. Spectators and participants of the […]

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Events InCompany by Attire Club Magazine

The Golden Ticket: A Look Inside the 35th Edition of the St. Moritz Snow Polo World Cup

Late this January, Sankt Moritz was again the host of the Snow Polo World Cup. The 35th edition of the tournament took place on the frozen lake of St. Moritz and was a state-of-the-art event, encapsulating everything the small Swiss resort town is: elegance, excitement and a lot of fun.   The event started on […]