In today’s fast-paced, tech-savvy world, digital marketing has become essential for the success of any business, and the fashion industry is no exception. With fashion trends changing rapidly and the competition growing fiercer, a strong online presence is crucial for standing out. Crafting a strategic digital marketing plan tailored to the fashion market can significantly […]
Category: Fashion & Technology
In recent years, two popular methods have gained prominence in custom apparel printing: Direct-to-Garment (DTG) and Direct-to-Film (DTF) printing. These methods have revolutionized creating custom clothing by providing high-quality and intricate designs on a diverse selection of fabrics. Understanding the intricacies of both DTG and DTF printing is crucial in the custom apparel industry. Grasping […]
Wearable technologies are an amazing part of modern fashion. From high-tech smartwatches to insoles trackers, they are bound to create a look for you while also easing your fitness journey. Keep in mind that fashionable wearables are not just for women; there are also many stylish options for men to choose from. In fact, many […]
What exactly is an NFT (Non-Fungible Token) in the fashion industry? Fashion NFTs can take numerous forms, including virtual clothes that customers can wear within virtual worlds, digital content with which owners can engage, and digital twins of physical works. According to the Vogue Business Index, 17% of the businesses surveyed had some sort of […]
Metaverse Fashion Week, presented by the virtual-space Decentraland, has officially unveiled what it called “the future of fashion.” The metaverse is a virtual universe that combines digital technologies such as video conferencing, games, cryptocurrencies, email, virtual reality, social media, and live streaming. It’s unclear how these pieces will ultimately fit together, but some tech titans […]
Fashion and technology seem to be two parallel universes that never intersect. However, for the past few years, each of these universes has been trying to make an incursion into the other, with varying degrees of success. 3D printers, smart textiles, connected clothing and virtual reality – these may have been concepts from a sci-fi […]
The burgeoning relationship between cryptocurrency and the fashion industry continues to reach new heights, if recent developments are anything to go by. For cryptocurrency leaders, user adoption is a focal point. For fashion, crypto can expand design capability and allow mainstream businesses to connect to a fringe culture. Increasingly, the unlikely pairing seems to be […]
Erina Kashihara is a Japanese visual artist whose work revolves a lot around clothing and light. In her works, she uses technology to create pieces that change color depending on various conditions. In this interview, she offers insight into her wearable art and discusses her inspiration and the themes she works with when creating her […]
Fashiontech is defined as the friendly collision between the world of clothes making and the world of high tech. The quick expansion of technology in society has also touched the world of garments making and has added many layers to the idea of clothing itself: from adding things like impact sensors on sports pieces to […]
Frank Wautier is one of the key people of the French Kalypse brand, which offers a new take on wetsuits. Using state-of-the-art technology and a new style approach, the label is offering a new and completely improved experience to diving, both from a technical and an aesthetic point of view. How did the idea […]
Pierre-Alexandre Fournier is the CEO and Co-Founder of Hexoskin, a connected health technology company based in Montreal that focuses on smart clothing design and intelligent software for health and performance. Hexoskin was founded in 2006 and launched in 2013 the first iPhone-compatible smart clothing for health monitoring, which won several international awards. His work at […]