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Fashion & Technology Fashion World

Metaverse Fashion Week: A New Concept

Metaverse Fashion Week, presented by the virtual-space Decentraland, has officially unveiled what it called “the future of fashion.” The metaverse is a virtual universe that combines digital technologies such as video conferencing, games, cryptocurrencies, email, virtual reality, social media, and live streaming. It’s unclear how these pieces will ultimately fit together, but some tech titans […]

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Culture Fashion History

The True Story of London Fashion Week

The UK fashion industry makes more money than the entire food and drinks industry of the UK and employs twice as many people. So to say that London Fashion Week is an important event in the fashion world is to understate the fact. Of the big four fashion weeks, London started much later than New […]

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Events Fashion World Runways

Saint Laurent Steps Out of Fashion Week

Saint Laurent has recently announced that it would move its runway shows off the classic schedule – for the remainder of 2020. The menswear shows in Paris have already been canceled and, while theoretically Fashion Weeks should kick off again in September, the truth is that this is also not certain. Regardless of what will […]

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Fashion World Runways

What’s Happening at London Fashion Week (Autumn-Winter 2020)?

The newest installment of London Fashion Week took place between 4-6 January 2020. During the event, British designers showcased their autumn-winter 2020 collections. The 15th season of the Men’s edition of LFW kick-started the series of men’s fashion events and is followed by Pitti Uomo, Milan and then Paris Fashion Week. The event hosted presentations […]

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Fashion World Runways

A Look at London Fashion Week Men Spring-Summer 2020 (And at the Runways World at Large)

Fashion Week is at an impasse. Or so it seems. Over the last seasons, men’s collections have generally decreased in quality. When analyzing and going through the runway outings of both the big four and small FWs, one cannot help but notice a strong downward direction in terms of quality of design. Several years ago, […]

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Events Fashion World Runways

The Vienna Fashion Week 2018 Album (Part I)

MuseumsQuartier Vienna Fashion Week took place for the 10th time this September in the Austrian capital. MuseumsQuartier Vienna Fashion Week, MQVFW for short, has become a regular event in the beginning of autumn in the social calendar of the Viennese glitterati. The event was originally thought as a meeting point of “made in Austria” brands […]

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Culture Fashion Around The World Fashion World

The 5 Most Fashionable Cities in the World

A great majority of people believe that trendy clothes can be bought in any store without having to travel to some fashionable cities. This however, is quite false, as sometimes it can be quite hard to get your hands on some really amazing things without having to travel there. Surely, sometimes things can be ordered online, […]

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In Their Own Words InCompany by Attire Club Magazine

In His Own Words: Fashion Designer Patrick de Pádua

Originally from Liechtenstein, Patrick de Pádua is a designer living in Portugal. He focuses on sporty menswear, which can be easily worn by women too and has just released his latest collection. In this exclusive InCompany by Attire Club interview, Patrick shares insight into the way he sees clothes, his customers and more!     […]

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Fashion World Runways

The Best Men’s Looks from London Fashion Week Autumn 2018

London Fashion Week just wrapped up, as British and international designers showcased their latest collections for the autumn-winter 2018 season. As in the many seasons before, the anti-fashion trend continued very heavily during Fashion Week, with many non-looks walking the runways and many deconstructed pieces being showcased. There wasn’t much color in the British capital […]

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Fashion World Runways

Influences from Global Fashion Weeks (Spring-Summer 2017)

Fashion Weeks happen all over the world, but they often get missed by the mainstream media. This does not mean that there are not some truly great styles coming out of unexpected places such as Tibilisi or Seoul. Many times, Fashion Weeks that are not in the main spotlight feature almost 100% womenswear, with menswear […]

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Fashion World Runways

The Chalayan Autumn-Winter 2017-18 Menswear Collection in Review

Presented during London Fashion Week earlier this year, the Chalayan 2017-18 autumn-winter menswear collection was a very busy, yet minimalist collection that drew our eye as one of the must-see collections of the season. Featuring colorwise simple neutrals such as brown, tan, khaki and black, the collection impressed through the amazing details that made the […]

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Fashion World Runways

The Best Looks from London Fashion Week Men Autumn-Winter 2017-18

Formerly known as London Collections: Men, London Fashion Week Men was the first main menswear event of the year, starting out in the first week of January. The event is relatively new and still struggles with getting great styles to walk the runway. While many household names presented their autumn-winter 2017-18 looks during LFWM, there […]