Frédéric Godart is an Associate Professor of Management & Human Resources at HEC in Paris. Before taking on this job, he was an Assistant Professor of Organisational Behaviour at INSEAD. His research looks into the inner workings of creative industries, mostly focusing on fashion and luxury, often discussing subjects such as design, modeling, watchmaking, footwear […]
Tag: trends
Fashion trends are an organic thing. They develop in a rather natural way: based on an action-reaction dynamic and as a reflection of society – more precisely said, of the mentalities of a society, of politics and of culture. We are at the moment heading into a new direction. What that direction will be more […]
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Trendbreakers
The fashion world is strongly connected to the concept of trends. In many ways, this is a natural thing; as fashion is a reflection of what is going on in the world in the present and of how people in society think, hence the forward-looking aspect of the fashion world. However, there is a very […]
For a few years now, more and more people are talking about the need to reinvent the fashion system, to rethink the way we look at runway shows and to do things differently. Not many propositions on how to change have been made yet though, as people either don’t have an idea of how fashion […]
The British capital took once again the spotlight of the fashion world, as many designers unveiled their Spring-Summer 2019 collections during the latest installment of London Fashion Week. The main trends we could see were a lot of neutral colors, especially gray and black. Most collections had a depressed and angry tone. The anger and […]
The distressed trend has been quite big in fashion over the last few years. Of course, ripped zombie clothes have always been a thing (for example they were also big in the 1980s and 90s), but today one can see ripped jeans, burnt jackets and cut shirts almost everywhere. Even big brands and globally-spread stores […]
Luxury is back in fashion. With an overall growth of 5% of the luxury market in 2017, to an estimated €1.2 trillion global worth and most luxury segments experiencing positive growth, it can be said that luxury goods are definitely at a high request. Shoes, jewelry and handbags ranked as the three fastest-growing product categories, […]
Each year on Attire Club, we publish a trend forecast, where we feature what we believe will be the main trends in fashion and culture at large in terms of topics and visuals. In the trend report for 2018, which we published on December 16 2017, we featured space as the main trend. Our report […]
Over the last years, there have been a lot of discussions in the fashion world on creating a new fashion system. According to giants like Lidewij Edelkoort, the fashion system as we know it is “obsolete” and needs a reconfiguration. For many people like Li Edelkoort, the image that represents the fashion of today is […]
During the first days of 2017, Attire Club released its predictions for the upcoming fashion trends. The forecast was made for the year 2017, meaning for the collections which would be presented this year. These collections consisted mostly of clothes for the autumn-winter 2017-18 season and the 2018 spring-summer season. Trend forecasting is an important […]
The fashion industry is known for its fickle character. As the old saying goes, fashion is what is offered to you by designers and brands, while style is what you make of it. This is why it is relevant to stay on top of the latest trends, as you never know what is the next […]
A new year brings a new season of Fashion Weeks around the world. While most collections for the spring-summer 2017 season have been already unveiled, in 2017 we will see the collections for the autumn-winter 2017-18 season and for the spring-summer 2018 season. Fashion Weeks happen all over the world and AC is happy to […]