Attire Club turns today 7 years old. Lucky number 7! It has been quite a ride so far and we are very excited to have had so many people on board with our concept over these years.
Since Attire Club was launched, we have published over 1000 articles on our website, focusing on men’s style, fashion and lifestyle. The core of our website are the style guides, broken down into three categories: basic, professional and expert. Through them, we have become known in the fashion world as having something for everyone and about everything: from matching colors to choosing shoes, jackets, ties and everything else. On Attire Club, there is a guide on almost anything: from everyday things, such as matching your shirt and tie or deciding how long your tie should be, to more complex issues, such as mixing and matching three or more patterns or on whether you can mix sportswear with evening clothes, how to choose the best perfumes for your type of skin and much more. Our style guides are also complimented by the numerous runway commentary articles, which serve as great style inspiration. And because great style inspiration can be found everywhere, we also feature mood boards, where you can see some really cool things that will get your creativity running. The idea that style goes a lot beyond clothes has been at the core of our concept from the very beginning, as we introduced the notion of “metafashion”, which we describe as the things you do before and after styling yourself, in order to get in a certain mood or attitude. For example, we always like to focus on music as a means of attaining a certain outlook on life.
And, to offer our readers a complete men’s style, fashion and lifestyle experience, we are also focusing on the ideas of fashion movers – we love to interview designers, critics, entrepreneurs, models, bloggers and beyond. For those interested in deep diving, there are also articles commenting on the philosophy, anthropology and culture of fashion.
We also focus on the merge between fashion and technology and how this mix affects people’s lives.
Besides its strong online presence, Attire Club is also a growing offline presence, as we are adding more and more events which we cover, from Fashion Weeks to industry-insiders events such as Baselworld or exciting sporting and lifestyle events such as the Snow Polo World Cup in St. Moritz, Switzerland or Amaze Expo in Dubai, which focuses on yachting, art, fashion, cars and more.
Our offline presence is not just our presence at events, as readers worldwide can enjoy print copies of our very own InCompany by Attire Club magazine, which can be read in a series of amazing five-star hotels and can also be found in various fashion boutiques. It can also be purchased online from our eshop and enjoyed for a long time, as each edition is timeless and can be enjoyed and collected as a book.
For the future, we have some great projects coming up, but there’s not much we can share for the moment. All we can say is stay tuned, because they are highly stylish and supercalifragilisticexpialidocious!
In the end, our readers deserve nothing less.
It is our mission to bring you the greatest things in terms of style, luxury, photography, information and more and to offer you a fantastic experience that will enhance your life! This is Attire Club in a nutshell and there’s a lot to come!
Fraquoh and Franchomme
P.S. We want to hear from you! What would you like to see more of from Attire Club? What other things should we cover? What would you like to discover in the future from AC? Share your feedback, questions or thoughts in the comments below! For more articles on style, fashion tips and cultural insights, you can subscribe to Attire Club via e-mail or follow us on Facebook, Twitter or Instagram!