The town of Basel in Switzerland is known today on the international fashion scene mostly for its annual Baselworld event, which gathers the best in watchmaking from Switzerland and beyond. The event rounds up thousands of fans of luxury watches and a strong media crowd. Located at the meeting point of the German, French and […]
Category: Fashion History
A tournament or tourney (derived from the Old French torneiement or tornei) was a chivalrous competition or mock fight that was organized in Europe in the Middle Ages and the Renaissance period (12th to 16th centuries). Tournaments consisted of a series of mounted or armored combats in which knights competed to see whose skills […]
For a woman, her beauty is her crowning glory, but beauty is in the end more than just looks. Beauty is something that comes from the inside; it’s the projection of a constellation of characteristics such as poise, kindness and power that make someone bold and noteworthy. In this roundup, discover our top goddesses of […]
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10 Great Quotes about Beards
Throughout history, men have always had a very complex relationship with their beards. Many men love them, some are not really that fond of beards and others are very particular about what goes and what does not, beardwise. Regardless of how you look at it, everyone sees the beard as a symbol: for some, a […]
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AC Mood Board: Ainu Aesthetics
The Ainu people are considered to be the indigenous population of Japan. The Ainu arrived in Japan around 14,000 years ago, which is 10,000 years before the Japanese. Today, there live only between 20,000 to 60,000 people who identify as Ainu. Most of them live on Japan’s northern island of Hokkaido. Originally, the Ainu culture […]
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Mood Board: Temple of Muses
Bernard Picart (or Picard) (1673-1733) was a French book illustrator and a noteworthy engraver of the first half of the 18th century. His most outstanding work is probably “Cérémonies et Coutumes Religieuses de tous les Peuples du Monde” (“Religious Ceremonies and Customs of All the Peoples of the World”), published between 1723 and 1737, which […]
When you see someone or something and describe it as “cool”, this usually is a gut reaction and is based more on instinct than on thought or analysis. Naming something “cool” is an instinctive reaction and can be quite hard to articulate why or how something is cool. Even though “being cool” has a lot […]
As any historian will tell you, the 1950s were a time when the conventional values of conservative, steady quotidian philosophy dominated. And, that is only normal, given that the world was recovering after the uncertainties and horrors of the Second World War. While there were fascinating artists that emerged during this time, the mainstream visual […]
What is haute couture and who wears it? Haute Couture refers to the best of the best in fashion. The term haute couture means “high sewing”, “high dressmaking” or “high fashion” in French (“haute” meaning “high” and “couture” meaning “sewing / dressmaking”) and describes a creation that is exclusive and custom-fitted. Usually, it takes between […]
To celebrate the third issue of the InCompany by Attire Club magazine, we are taking a look at a list of fascinating facts about magazines. Magazines have represented a strong part of the fabric of society for a very long time. While their history is not an extended one timewise, their impact and influence on […]
The 1930s are, in our opinion, one of the most elegant decades of the 20th century. Men wore cool, double-breasted suits, accessorized with fedoras and quality watches, boys wore short shorts and tall socks and women wore dresses that gave them a special shape, floral patterns and elegant fur. Shoulder pads were also big in […]