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Events

HOURUNIVERSE May Take Place in June

A few months ago, it was announced that a brand new watch and jewelry show called HOURUNIVERSE would take place in Basel. The event was met with mixed reactions, some voices expressing enthusiasm for the project, while others not being excited by it, being fearful that it would only repeat the mistakes of the former […]

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Events Fashion World

Baselworld Becomes Houruniverse

The last months have been a real challenge for Baselworld, the Swiss watch and jewelry fair. The organizers of the event had to fight not just the ongoing global crisis, but also the fact that many brands had pulled out of the show, leaving a great question mark above it. There have been many speculations […]

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Attire Club World Culture Events Fashion Editorials Fashion World InCompany by Attire Club Magazine

Baselworld Pushes Ahead

Baselworld – the Watch and Jewelry Show has received a lot of blowback after the last two editions, which has forced the organizers to make great changes to the way they put together the biggest Swiss show of its type. After many brands checking out and people complaining about the extremely high costs of living […]

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Opinion And Commentary

Baselworld is Keeping Us on Our Toes

Baselworld has had a rocky couple of years, as, after the 2016 and 2017 edition, 57% of the brands who were showcasing during the event pulled out from the show. This has led to a decrease of the show – not just in terms of number of booths, but also in number of days and […]

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Attire Club World Culture Fashion History Fashion World InCompany by Attire Club Magazine

We’ll Meet You at Baselworld 2018!

Baselworld is one of the world’s biggest watches and luxury fairs. The event takes place each year in Switzerland’s third-largest city, Basel. During the six days of this year’s event, which will take place between the 22nd and 27th of March 2018, some of the biggest brands of the world will showcase the best of […]

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Culture Fashion History

AC Mood Board: Basel Fashion in the 1630s

The town of Basel in Switzerland is known today on the international fashion scene mostly for its annual Baselworld event, which gathers the best in watchmaking from Switzerland and beyond. The event rounds up thousands of fans of luxury watches and a strong media crowd. Located at the meeting point of the German, French and […]

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Accessories Fashion World Watches

New Elegance from Baselworld 2016

The Baselworld Watch and Jewellry Show is an international trade show of the watch and jewelry industry, organized every spring in the city of Basel in Switzerland. The show started out in 1917 and is now a strong tradition and one of the most important events of this type. It comprises around 1500 exhibitors that […]