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Fashion World

Infographic: The Rolex Grand Slam of Show Jumping by the Numbers

Rolex is a brand that is associated not only with luxurious watches, but with an overarching lifestyle, described by refined living, strong ambitions and bold conquests. In this sense, it has often associated itself with many sporting competitions, such as the Rolex Sydney Hobart Yacht Race or with various equestrian competitions.   The Rolex Grand […]

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Fashion & Technology Fashion World InCompany by Attire Club Magazine

Signs from the Future: Key Focus Areas for Fashiontech

Fashion and technology seem to be two parallel universes that never intersect. However, for the past few years, each of these universes has been trying to make an incursion into the other, with varying degrees of success. 3D printers, smart textiles, connected clothing and virtual reality – these may have been concepts from a sci-fi […]

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Fashion World Runways

A Look at the Spring-Summer 2021 Womenswear Shows

In our trend forecast for 2021 (with connection to the Fashion Weeks of 2020), one of the major trends we mentioned was called “Modern Regency: Lords, noblemen and preppies”. As the new collections for the spring-summer 2021 season are being unveiled, we are seeing this trend appear more and more. So far, we can observe […]

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Events Fashion World

HourUniverse, the New Watch Fair Announces Its Dates

A few months ago, Baselworld saw its end, which let many people wondering as to what would follow next. Afterwards, there was a brief period of silence, during which watch lovers from all around the world speculated as to what would happen next with the event or whether there would even be another watch fair […]

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Fashion World Runways

The Dolce & Gabbana Spring 2021 Menswear Collection in Review

The spring 2021 Dolce & Gabbana menswear collection was definitely one of the highlights of the season. The elements that defined the collection were inspired by the blues of the sea and paid homage to Italian design and to the wonderful and sunny atmosphere of a holiday spent in Sorrento. The collection was presented in […]

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Fashion World

Virtual Runway Shows for the Spring-Summer 2021 Season: A Turbulent Matter

For the spring-summer 2021 season, there were no crowds, elaborate sets and soft lights under the glass dome of the Paris Grand Palais, as Chanel presented its haute couture collection online. And so did all 33 participating labels that would have shown during this installment of Paris Fashion Week. The current crisis forced fashion brands […]

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Events Fashion World

Baselworld Becomes Houruniverse

The last months have been a real challenge for Baselworld, the Swiss watch and jewelry fair. The organizers of the event had to fight not just the ongoing global crisis, but also the fact that many brands had pulled out of the show, leaving a great question mark above it. There have been many speculations […]

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Fashion World InCompany by Attire Club Magazine

A Brief History of the Future of Fashion

New Wind Disruption is a buzz word that has been on many people’s lips for quite a while now. Many forecasters and business pros have been talking for a few years about the fact that the third decade of the 21st century will bring much change to the world – so much change that some […]

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Fashion Photos Fashion World

Kris Wu Collaborates with Gentle Monster for a New Eyewear Collection

Kris Wu is a celebrity who has passed this music and acting sphere a long time ago when fashion brands have used him to promote their products due to this enormous popularity and appeal among many young demographics. The newest fashion “hit” is his collaboration with the eyewear brand Gentle Monster. Recently, the Canadian-Chinese actor […]

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Culture Fashion World Forecasts

Trends Today Are Very Slow. What Does It Mean?

A trend can be defined as a general direction in which something is and as a point of view that is held by many. Fashion is of course, the best examples of what trends are. We can clearly see style trends if we look at any era from the past. During the 1970s, flower prints […]

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Events

Watches & Wonders 2020: The Digital Edition

The event The Watches and Wonders fair is one of the most important watch shows in the world. Formerly known as SIHH (Salon International de la Haute Horlogerie), the Geneva event started out in 1991. The first edition was put together by Cartier, together with Baume & Mercier, Piaget, Gérald Genta and Daniel Roth. The […]

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Events Fashion World Runways

Saint Laurent Steps Out of Fashion Week

Saint Laurent has recently announced that it would move its runway shows off the classic schedule – for the remainder of 2020. The menswear shows in Paris have already been canceled and, while theoretically Fashion Weeks should kick off again in September, the truth is that this is also not certain. Regardless of what will […]