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Events Fashion World InCompany by Attire Club Magazine

From a Server in Geneva: Watches & Wonders 2021

After going digital in 2020, the Watches and Wonders show (previously known as Salon International de la Haute Horlogerie or SIHH), decided to keep it digital for 2021 as well – as least as far as their Geneva event was concerned. Thus, this time around W&W took place digitally between 7-13 April and was followed […]

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Events

HOURUNIVERSE May Take Place in June

A few months ago, it was announced that a brand new watch and jewelry show called HOURUNIVERSE would take place in Basel. The event was met with mixed reactions, some voices expressing enthusiasm for the project, while others not being excited by it, being fearful that it would only repeat the mistakes of the former […]

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Fashion World

Why Did Bottega Veneta Delete All Its Social Media Accounts?

On February 5 2020, Bottega Veneta created waves around the fashion world, as it deleted all of its social media. Not only did the Italian giant disappear from Instagram, but from Twitter and Facebook as well. The news got many people wondering why the brand did this, but nobody could come up with a clear […]

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Culture Events InCompany by Attire Club Magazine

An Event to Remember: TAMTAM Festival 2020

Every event organizer was severely impacted in 2020 by the context of the current crisis. One after another, events got shut down around the world; from the Geneva Car Show back in the spring to the much-awaited Olympic Games, which were supposed to take place in Tokyo. However, some events did manage to happen, in […]

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Fashion World InCompany by Attire Club Magazine

ROCAMBOLESCO: The Attire Club Portfolio

ROCAMBOLESCO is a brand new fashion initiative which focuses on bringing a collection of sleek, modern clothes for the modern man. With sharp cuts and a forward-leaning vision, ROCAMBOLESCO (abbreviated RCMBLSC) is now in the launching phase. Discover an exclusive preview in our portfolio. #RCMBLSC   Photos: Attire Club Model: Alexandru Popovici   Fraquoh and […]

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Events

Chopard Was Once Again the Official Timekeeper of the ‘1000 Miglia’

For the 32nd time in a row, Chopard was the main partner and the official timekeeper of the amazing 1000 Miglia rally. The event is usually organized in the month of May and is regarded as being “the world’s most beautiful”. This year, however, it took place in mid-autumn, because of the harsh public health […]

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Fashion World

Infographic: The Rolex Grand Slam of Show Jumping by the Numbers

Rolex is a brand that is associated not only with luxurious watches, but with an overarching lifestyle, described by refined living, strong ambitions and bold conquests. In this sense, it has often associated itself with many sporting competitions, such as the Rolex Sydney Hobart Yacht Race or with various equestrian competitions.   The Rolex Grand […]

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Fashion & Technology Fashion World InCompany by Attire Club Magazine

Signs from the Future: Key Focus Areas for Fashiontech

Fashion and technology seem to be two parallel universes that never intersect. However, for the past few years, each of these universes has been trying to make an incursion into the other, with varying degrees of success. 3D printers, smart textiles, connected clothing and virtual reality – these may have been concepts from a sci-fi […]

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Fashion World Runways

A Look at the Spring-Summer 2021 Womenswear Shows

In our trend forecast for 2021 (with connection to the Fashion Weeks of 2020), one of the major trends we mentioned was called “Modern Regency: Lords, noblemen and preppies”. As the new collections for the spring-summer 2021 season are being unveiled, we are seeing this trend appear more and more. So far, we can observe […]

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Events Fashion World

HourUniverse, the New Watch Fair Announces Its Dates

A few months ago, Baselworld saw its end, which let many people wondering as to what would follow next. Afterwards, there was a brief period of silence, during which watch lovers from all around the world speculated as to what would happen next with the event or whether there would even be another watch fair […]

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Fashion World Runways

The Dolce & Gabbana Spring 2021 Menswear Collection in Review

The spring 2021 Dolce & Gabbana menswear collection was definitely one of the highlights of the season. The elements that defined the collection were inspired by the blues of the sea and paid homage to Italian design and to the wonderful and sunny atmosphere of a holiday spent in Sorrento. The collection was presented in […]

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Fashion World

Virtual Runway Shows for the Spring-Summer 2021 Season: A Turbulent Matter

For the spring-summer 2021 season, there were no crowds, elaborate sets and soft lights under the glass dome of the Paris Grand Palais, as Chanel presented its haute couture collection online. And so did all 33 participating labels that would have shown during this installment of Paris Fashion Week. The current crisis forced fashion brands […]