Attire Club by Fraquoh and FranchommeWhile men’s fashion is usually a little bit overshadowed by women’s fashion, this does not mean that it is not just as important. If you are running a company specializing in men’s fashion, it is a great idea to host a men’s fashion show. It is an excellent opportunity to expand your company’s influence and […]
After going digital in 2020, the Watches and Wonders show (previously known as Salon International de la Haute Horlogerie or SIHH), decided to keep it digital for 2021 as well – as least as far as their Geneva event was concerned. Thus, this time around W&W took place digitally between 7-13 April and was followed […]
A few months ago, it was announced that a brand new watch and jewelry show called HOURUNIVERSE would take place in Basel. The event was met with mixed reactions, some voices expressing enthusiasm for the project, while others not being excited by it, being fearful that it would only repeat the mistakes of the former […]
Every event organizer was severely impacted in 2020 by the context of the current crisis. One after another, events got shut down around the world; from the Geneva Car Show back in the spring to the much-awaited Olympic Games, which were supposed to take place in Tokyo. However, some events did manage to happen, in […]
For the 32nd time in a row, Chopard was the main partner and the official timekeeper of the amazing 1000 Miglia rally. The event is usually organized in the month of May and is regarded as being “the world’s most beautiful”. This year, however, it took place in mid-autumn, because of the harsh public health […]
A few months ago, Baselworld saw its end, which let many people wondering as to what would follow next. Afterwards, there was a brief period of silence, during which watch lovers from all around the world speculated as to what would happen next with the event or whether there would even be another watch fair […]
The last months have been a real challenge for Baselworld, the Swiss watch and jewelry fair. The organizers of the event had to fight not just the ongoing global crisis, but also the fact that many brands had pulled out of the show, leaving a great question mark above it. There have been many speculations […]
The event The Watches and Wonders fair is one of the most important watch shows in the world. Formerly known as SIHH (Salon International de la Haute Horlogerie), the Geneva event started out in 1991. The first edition was put together by Cartier, together with Baume & Mercier, Piaget, Gérald Genta and Daniel Roth. The […]
Saint Laurent has recently announced that it would move its runway shows off the classic schedule – for the remainder of 2020. The menswear shows in Paris have already been canceled and, while theoretically Fashion Weeks should kick off again in September, the truth is that this is also not certain. Regardless of what will […]
Baselworld, the biggest watch and jewelry show in Switzerland was supposed to take place at the end of April – beginning of May. InCompany by Attire Club was once again an official media partner. The show had struggled over the last years with attendance, both from clients and brands and now, under the […]
St. Moritz is the place where the concept of modern winter tourism was born. Many innovations in terms of hospitality and travel appeared here and a lot of winter activities have their roots in the Swiss resort town. One of these is snow polo, the winter version of the noble game, which was started back […]
The 2020 edition of Baselworld is about 5 months away. However, this does not mean that people have not started talking about it already. The last two editions of the Swiss watch and jewelry show were highly criticized by attendees and by many media people – sometimes for fair reasons, sometimes for rather superficial motives. […]