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Fashion World Runways

The Evolution of Men’s Fashion Trends in the 2010s

The world of fashion has seen a lot of change during the 2010s, especially in menswear. The world of men’s fashion has had quite a ride, from classic and appealing to odd and appalling with signs of going back towards the end of the decade.   At the beginning of the decade, there was huge […]

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Attire Club World Events

Baselworld 2020: At a Crossroads

The 2020 edition of Baselworld is about 5 months away. However, this does not mean that people have not started talking about it already. The last two editions of the Swiss watch and jewelry show were highly criticized by attendees and by many media people – sometimes for fair reasons, sometimes for rather superficial motives. […]

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Events

The Rolex Sydney Hobart Yacht Race Celebrates a Special Anniversary

Rolex is a brand that has been associated with the dynamic world of sailing for decades. For the past 75 years, the Rolex Sydney Hobart Yacht Race has been a significant event in the international sailing calendar. The event is more than just a race: it is an experience based on passion, spectacle and beauty. […]

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Culture Fashion World Forecasts

Trend Forecast: Fashion Weeks of 2020 (Trends for 2021-22)

The fashion world, being a reflection of the world at large, is at a turning point, not just from a calendar point of view but from a cultural point of view as well. The new emerging technologies, called by many “disruptive” technologies, will make the world of tomorrow unrecognizable. In this sense, the new robotics, […]

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Fashion World Product / Brand Reviews

The 2019 Attire Club Holidays Gift Guide

With the winter holidays season starting soon, everyone is looking for gifts. Sometimes, it can be hard to find someone the right present for Christmas, Hannukah, Sinterklaas or the New Year, but the fact is that there is a lot you can get a man for the holidays. This season, there are a lot of […]

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Attire Club World Events Fashion Around The World Fashion World

New Pop-Up Store in Paris

Last year, in the Le Marais neighborhood, a pop-up store was organized focusing on various brands mostly from Eastern Europe that had not sold before in the French capital. This autumn, a new version of the store has opened on the rue Notre-Dame-de-Nazareth in Paris. The temporary boutique brings together many brands from the Ukraine, […]

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Attire Club World Culture Fashion World InCompany by Attire Club Magazine

10 Reasons to Read InCompany by Attire Club

InCompany by Attire Club is Attire Club’s own print journal. The magazine appears once per season and features 100 pages or more of articles, photographs and everything else that is related to the fashion world and of course to Attire Club. The magazine makes a great addition to any library, coffee table, night stand or […]

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Events Fashion World Runways

An Overview of Vienna Fashion Week 2019

The 2019 edition of MQVFW, Museumsquartier Vienna Fashion Week, has recently ended in the Austrian capital. The opening show by Marcel Ostertag from Germany, which was attended by numerous celebs and statespeople, including Austria’s chancellor Brigitte Bierlein, was followed by a week packed with runway shows which were held in the tent build especially for […]

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Events Fashion World Runways

Marcel Ostertag Opens Vienna Fashion Week 2019. Austria’s Chancellor Dr. Brigitte Bierlein Sits in the Front Row.

The last MumseumsQuartier Vienna Fashion Week (MQVFW) opened its doors last night in downtown Vienna. As usually, the tent was set up in front of the MuseumsQuartier, one of the most known landmarks of the Austrian capital.     The opening of the event was marked by speeches by Austria’s chancellor Dr. Brigitte Bierlein and […]

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Basic Style Guides Fashion Photos Fashion World Style Guides

Fusion Wear: A Case for Indo-Western Suits (B)

The recent emergence of fusion wear has revolutionized the fashion industry in India (and not only). By fusion wear, we understand clothing that celebrate both contemporary, Western garments and traditional Indian pieces, such as sherwanis in the case of menswear. In menswear, pieces that merge elements from traditional Indian clothing with elements from European suits […]

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Fashion World

What is Camp in Fashion?

The camp aesthetic has become something more and more popular in fashion over the last years. Many years back, describing something as “campy” had a rather negative connotation, whereas today it gets all types of reactions. These days camp is so popular that it was even the theme of the 2019 Met Gala. The Costume […]

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Fashion World Runways

The GmbH Spring-Summer 2020 Men’s Collection in Review

Benjamin Alexander Huseby and Serhat Isik, the duo behind the German GmbH brand are the designers who signed off on one of the coolest collections for the spring-summer 2020 season. They are known for strongpoints such as club clothes, rare fabrics and, of course, irony. Ultimately, even the name of the brand is ironic, as […]