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Culture Metafashion Shopping

Attire Club Mood Board: Vintage Christmas Ads

Over the last 100 years or even a bit more, Christmas adverts have become, especially in the West, a true cultural phenomenon. Idealized versions of Christmas have run through the pages of magazines, billboards and everywhere else possible, shaping an image of a perfect – or at least seemingly perfect Christmas. These ads are powerful […]

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Culture Fashion History

China Fashion Week in the 1600s

When people think of the 1600s and 1700s in fashion, most people think of the amazingly heavy designs worn by Europe’s political leaders in those days. Their opulence, intricacies and details were impressive and represented a true paramount in fashion and style. Their imposing aesthetic does not allow much room for other types of expressing […]

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Attire Club World Culture Fashion History

Attire Club Mood Board: The Renaissance in World Fashions

The Renaissance is the period in European history, ranging from the 14th to the 17th century. It was one of the most flourishing times in history, as creativity boomed upon the discoveries of the ancient world by medieval people. In this sense, the Renaissance is a cultural bridge between the Middle Ages and Modernity. The […]

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Culture Fashion History

Attire Club Mood Board: The History of Color Systems

A color system is a model which describes the ways in which colors relate to each other. Mostly, color systems are based on three primary colors – although in some cases there were even five primary colors, from which every other color is derived. Colors are set in relation to each other – some are […]

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Culture Fashion World Opinion And Commentary Runways

Fashion Show Changes: A Comparison between the 1990s and the 2010s

Runway shows are a core part of the fashion world. They are, if we can make a comparison, like the locomotive of a train, pulling everything that comes next. The runway shows are the forefront of the fashion calendar, followed by campaigns, films and store adaptations of the presented clothes. While it may seem that […]

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Culture Fashion History

AC Mood Board: Vintage Men’s Magazine Covers

Men’s magazines have always been quite a small niche in the publishing world. Just as in other fields such as clothes and cosmetics, there are by far many more women’s niches represented and in higher numbers than men’s. Today, a men’s magazine is generally understood to be either a pornographic magazine, a tech magazine or […]

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Blazers Clothes

Are Double Breasted Jackets Still in Style?

A brief history of the double breasted jacket The modern suit has its origins in the 19th century, even though, the very first tailored jackets with buttons and buttonholes (instead of draped and pinned cloaks) appeared in the 13th and 14th centuries. These were developed throughout history and by the 19th century, frock coats were […]

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Culture Fashion History

AC Mood Board: Basel Fashion in the 1630s

The town of Basel in Switzerland is known today on the international fashion scene mostly for its annual Baselworld event, which gathers the best in watchmaking from Switzerland and beyond. The event rounds up thousands of fans of luxury watches and a strong media crowd. Located at the meeting point of the German, French and […]

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Culture Fashion History

AC Mood Board: Medieval Clothed Horses

A tournament or tourney (derived from the Old French torneiement or tornei) was a chivalrous competition or mock fight that was organized in Europe in the Middle Ages and the Renaissance period (12th to 16th centuries).   Tournaments consisted of a series of mounted or armored combats in which knights competed to see whose skills […]

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Culture Fashion History

The 6 Goddesses of Modeling You Should Know

For a woman, her beauty is her crowning glory, but beauty is in the end more than just looks. Beauty is something that comes from the inside; it’s the projection of a constellation of characteristics such as poise, kindness and power that make someone bold and noteworthy. In this roundup, discover our top goddesses of […]

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Culture Fashion Editorials

The Double Meaning of Androgyny in Fashion

In recent years, many designers, muses and stylists have worked with the concept of androgyny in their fashion campaigns, artworks or blogs. The media landscape, as well as the advertising landscape and the runway shows of today are full of androgynous looks. While to many people it may seem obvious what androgyny is, the term […]

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Culture Fashion History

AC Mood Board: Ainu Aesthetics

The Ainu people are considered to be the indigenous population of Japan. The Ainu arrived in Japan around 14,000 years ago, which is 10,000 years before the Japanese. Today, there live only between 20,000 to 60,000 people who identify as Ainu. Most of them live on Japan’s northern island of Hokkaido. Originally, the Ainu culture […]