Attire Club by Fraquoh and FranchommeField watches are in the eyes of many, some of the most attractive yet simple type of watch. Briefly explained, a field watch is a military-inspired watch made for everyday casual and sporty use. Unlike dive watches or pilot watches, a field watch, as the name suggests, is more associated with ground activities. Field watches […]
Baselworld has been in the news for about a year almost continuously, as the Swiss show faced a series of challenges. The 2017 and 18 editions saw a dramatic fall in the number of exhibitors and the Swatch Group pulled out its brands from the show. With so many household names gone and with a […]
Franck Dubarry is a French entrepreneur and designer, with a strong reputation in the watch industry and advertising sector. Two years ago, he launched his eponymous watch brand, with which he set out to bring a new perspective on high-end watches. We discussed with Franck about his background, his motivations behind the key moves that […]
Maximilian Büsser is the CEO and founder of the MB&F (Maximilian Büsser & Friends) watch brand. Before embarking on this very personal journey, he was the CEO of Harry Winston Timepieces and a senior manager at Jaeger-LeCoultre. In 2005, he founded his own company, which focuses on creating three-dimensional kinetic art that he calls “Horological […]
This season, at Attire Club, the holidays came early, as the 12th issue of InCompany by Attire Club is released right on the very first day of winter. The cover title is “In with the NEW” and sums up the theme of the magazine, which is renewal and finding light in the darkness. Hence, you’ll […]
Baselworld – the Watch and Jewelry Show has received a lot of blowback after the last two editions, which has forced the organizers to make great changes to the way they put together the biggest Swiss show of its type. After many brands checking out and people complaining about the extremely high costs of living […]
Over 1 billion watches are sold in the United States each year. If you are in the market for a watch, you will need to take your time to make the right decision. It can be said that the watch market is flooded with options, which can make finding the right timepiece a bit difficult. […]
There are two main directions in the world of watches today. One is going in the direction of carefully-crafted watches with many complications that transform watchmaking into a true and downright exceptional artform: year after year, household names as well as new-established brands race each other out in impressive designs, techniques and complications that leave […]
Less is more – this is the phrase that describes the core of the minimalist aesthetic. To the minimalist eye, a reduction of form is the best way to go, all while making sure that the functionality of the item remains. In other words, a happy meeting between function and form is the basis of […]
Many people who like to wear watches want to be sure that the watch they wear is a clear statement piece, which they often use as the central part of their look. It may seem odd to want to make an accessory the central part of an outfit, given that usually a shirt, jacket or […]
In 1919, architect Walter Gropius opened the Bauhaus art school in Weimar, Germany. This was the starting point of a new take on the way people create art and craft. The Bauhaus vision proposed an approach where art mixes with craft, all while keeping it down to a minimum of means of expression. This is […]
Watches are like people: They all fall into a few big categories (classic watches, minimal watches, dive watches, pilot watches, etc.), but their complications, technical specs and design go to show the diversity of the elements within these categories. This is why the watch you choose to wear is always a great reflection of your […]