For a few years now, more and more people are talking about the need to reinvent the fashion system, to rethink the way we look at runway shows and to do things differently. Not many propositions on how to change have been made yet though, as people either don’t have an idea of how fashion […]
Category: Opinion And Commentary
The fashion world is a place of vast diversity, where people with colluding ideas and contradictory points of view can coexist. One way or another. There are those who create stunning evening gowns and those who make oversized t-shirts and one way or another, everyone is “in” the fashion world. The reason for this is […]
Late last month we put up a piece about the fashion of the FIFA World Cup as pertained to athletic wear. This is a big occasion for a lot of different brands every four years, from Nike and Adidas sponsoring team kits to Louis Vuitton putting out bags. A great set of kits or clothes […]
Children’s clothes – namely clothes designed and thought for children – are rather new in the world, on a historic scale at least. Back in the day, before the industrial revolution, children would simply wear the same clothes adults did, just that in a smaller versions. There were no “children’s clothes” per se, as there […]
This editorial was first published in InCompany by Attire Club, July 2016. Being someone interested in aesthetics, you are always faced with deciding whether something has value and is worth experiencing. Because value creation does not have a ready-to-use formula, some people, especially youngsters or those just starting to dazzle in the world of […]
The distressed trend has been quite big in fashion over the last few years. Of course, ripped zombie clothes have always been a thing (for example they were also big in the 1980s and 90s), but today one can see ripped jeans, burnt jackets and cut shirts almost everywhere. Even big brands and globally-spread stores […]
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No More Made in NZ?
Radio New Zealand has recently published a series of articles on the decline of the textile industry in the country. According to the articles, the increase in manufacturing textiles offshore could lead the New Zealand production to vanish in two years. Or, at least this is what Davey Hughes, founder of outdoor apparel brand Swazi […]
Editorial – InCompany by Attire Club, the December 2015 issue. We are who we are. Regardless of our beginnings, regardless of our journeys, or where we are right now, we can all take a step to enrich our lives, and, by enriching our lives and communicating, the lives of others. An experience that […]
Over the last years, there have been a lot of discussions in the fashion world on creating a new fashion system. According to giants like Lidewij Edelkoort, the fashion system as we know it is “obsolete” and needs a reconfiguration. For many people like Li Edelkoort, the image that represents the fashion of today is […]
VDay is one of those strange holidays that, if you think about it, we don’t really need, but that is highly popular and growing in popularity around the world. And, since Valentine’s Day has become some sort of tradition, there are many rules attached to it, at least for those who celebrate it. These rules […]
The 16th installment of the original version of Project Runway had its finale this week, as the season ended with four fashion shows. This season of PR was in many very different from other seasons. It started out with a twist, namely that this time around; designers would not have a “muse model” […]
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Greenwashing in Fashion
Greenwashing, a compound modeled after “whitewashing” is defined as the attempt of making a product seem to be sustainable or environmental-friendly. This is a practice that many companies in various fields do, including in the fashion industry. The term was coined in the 1980s by environmentalist Jay Westerveld. Just as a lot of companies claim […]