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Fashion & Technology Fashion World

How Blockchain and Cryptocurrencies are Changing the Fabric of Fashion

The burgeoning relationship between cryptocurrency and the fashion industry continues to reach new heights, if recent developments are anything to go by. For cryptocurrency leaders, user adoption is a focal point. For fashion, crypto can expand design capability and allow mainstream businesses to connect to a fringe culture. Increasingly, the unlikely pairing seems to be […]

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Fashion World

How to Learn about Fashion

If you are a newbie and want to learn about fashion, you will be surprised to find out that the fashion world is these days present everywhere and that you can learn about it in very many ways. If you want to learn about a particular subject and really are clueless about where to go, […]

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Fashion World InCompany by Attire Club Magazine

The Prince and the Pauper: Fakes, Knock-Offs & Replicas

According to a report by Europe’s Office for Harmonization in the Internal Market (OHIM), counterfeit products cost European brands the value of 9.7% of their total sales every year- about $28.7 billion – and these figures focus only on the European brands. Add up American and Asian companies and the numbers become unbelievable. Today, buying […]

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Fashion World

Did You Watch Next in Fashion?

Next in Fashion is a new Netflix production based on the concept audiences became familiar with during Project Runway. The show is a reality competition in which designers battle for a cash prize. To win, they have to work in teams of two (at first and then solo) and to complete one or two looks […]

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Events Fashion World

The 2020 Edition of Baselworld is Canceled

Baselworld, the biggest watch and jewelry show in Switzerland was supposed to take place at the end of April – beginning of May. InCompany by Attire Club was once again an official media partner.     The show had struggled over the last years with attendance, both from clients and brands and now, under the […]

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Fashion World Runways

The Emporio Armani Autumn-Winter 2020 Collection in Review

For the autumn-winter 2020 season, Emporio Armani has proposed a massive collection of almost 100 looks that covered everything from sportswear to suits. The overarching theme of the collection was the reimagining of classic winter clothes. Nothing too extraordinary, but something that works and that makes for a valid and noteworthy collection, especially in the […]

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Events InCompany by Attire Club Magazine

Glamour, Fun and Sun: The 2020 Snow Polo World Cup in St. Moritz

St. Moritz is the place where the concept of modern winter tourism was born. Many innovations in terms of hospitality and travel appeared here and a lot of winter activities have their roots in the Swiss resort town. One of these is snow polo, the winter version of the noble game, which was started back […]

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Fashion World Runways

The Duality of Paris Fashion Week Men Autumn-Winter 2020

World-famous American country singer Dolly Parton is known for her music as well as for her style. Once she said something about her looks that has become a popular quote, when she explained that “It costs a lot of money to look this cheap”. It seems that this was the motto of the newest Paris […]

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Fashion World Runways

Milan Fashion Week Autumn-Winter 2020: A Hopeful Event

A new edition of Milan Fashion Week has recently taken place, as many Italian designers and brands showcased their menswear collections for the 2020 event. Given the recent outings in the runway landscape, we were quite reluctant and, at the same time excited to see what would come out of Milan this January. Runway shows […]

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Fashion World Runways

What’s Happening at London Fashion Week (Autumn-Winter 2020)?

The newest installment of London Fashion Week took place between 4-6 January 2020. During the event, British designers showcased their autumn-winter 2020 collections. The 15th season of the Men’s edition of LFW kick-started the series of men’s fashion events and is followed by Pitti Uomo, Milan and then Paris Fashion Week. The event hosted presentations […]

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Fashion World Runways

The Evolution of Men’s Fashion Trends in the 2010s

The world of fashion has seen a lot of change during the 2010s, especially in menswear. The world of men’s fashion has had quite a ride, from classic and appealing to odd and appalling with signs of going back towards the end of the decade.   At the beginning of the decade, there was huge […]

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Attire Club World Events

Baselworld 2020: At a Crossroads

The 2020 edition of Baselworld is about 5 months away. However, this does not mean that people have not started talking about it already. The last two editions of the Swiss watch and jewelry show were highly criticized by attendees and by many media people – sometimes for fair reasons, sometimes for rather superficial motives. […]