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Culture Fashion History Fashion World

Just Brilliant: The Origins of “Diamonds are Forever”

One of the most renowned slogans of the 20th century, which has grown way beyond its marketing purpose, “Diamonds are Forever” is one of the most known catchphrases of the world. This tagline is a strong part of the image diamonds have today in our collective mindset; where they are strongly connected not just with […]

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Fashion & Technology Fashion World Opinion And Commentary

The Top 3 Uses for Fashiontech

Fashiontech is defined as the friendly collision between the world of clothes making and the world of high tech. The quick expansion of technology in society has also touched the world of garments making and has added many layers to the idea of clothing itself: from adding things like impact sensors on sports pieces to […]

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Events Fashion World Runways

The Vienna Fashion Week 2018 Album (Part II)

From up and coming brands making their way in the Austrian and international fashion scene, to household names, the 10th edition of Vienna Fashion Week hosted an array consisting of many captivating and remarkable shows and look. Here are more highlights from the over 60 shows presented in the course of a week:     […]

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Events Fashion World Runways

The Vienna Fashion Week 2018 Album (Part I)

MuseumsQuartier Vienna Fashion Week took place for the 10th time this September in the Austrian capital. MuseumsQuartier Vienna Fashion Week, MQVFW for short, has become a regular event in the beginning of autumn in the social calendar of the Viennese glitterati. The event was originally thought as a meeting point of “made in Austria” brands […]

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Fashion & Technology Fashion World In Their Own Words InCompany by Attire Club Magazine Interviews and Features

In His Own Words: Entrepreneur & Innovator Frank Wautier

Frank Wautier is one of the key people of the French Kalypse brand, which offers a new take on wetsuits. Using state-of-the-art technology and a new style approach, the label is offering a new and completely improved experience to diving, both from a technical and an aesthetic point of view.   How did the idea […]

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Events Fashion World

Vienna Fashion Week Returns for Its 10th Edition

Vienna Fashion Week, officially called the “MuseumsQuartier Vienna Fashion Week” will return to the Austrian capital for the 10th time this fall. Between the 10th and 16th of September, local designers and their international guests will showcase their latest collections and will put them on display and for sale in the nearby pop-up store. The […]

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Culture Fashion Around The World Fashion World

The 5 Most Fashionable Cities in the World

A great majority of people believe that trendy clothes can be bought in any store without having to travel to some fashionable cities. This however, is quite false, as sometimes it can be quite hard to get your hands on some really amazing things without having to travel there. Surely, sometimes things can be ordered online, […]

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Fashion World Runways

The Dolce & Gabbana Autumn 2018 Menswear Collection in Review

For a few seasons now, Dolce and Gabbana has been pushing their high-status, royal-religion-inspired aesthetic, which has had a great success in terms of creative results, but not so much in terms of influence. Maybe, once again, the Italian label is too much ahead of the curve for others to notice. A few months ago, […]

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Fashion World Runways

Inspiration from the 2019 Women’s Cruise Collections

The cruise collections for the 2019 season were a parade of beauty and elegance. Generally, resort clothes feature some of the best offerings on the market, but this time around, many of the proposed women’s clothes were truly amazing in terms of colors, shapes, cuts, fabrics and details. Of course, we would love to see […]

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Attire Club World Events InCompany by Attire Club Magazine

Playing to Win: An Overview of the 2018 Edition of TIPNOC

Brasov is a town in the Romanian Carpathians that has always enjoyed art and culture. Even back centuries ago, the city had a population that loved bringing to the town the best of what the world had to offer in terms of music, painting and literature. The placement of the town, connecting the Eastern world […]

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Fashion World Runways

The Plein Sport Spring-Summer 2019 Collection in Review

German designer Philipp Plein has set out a while back to take on the sportswear industry and to offer stunning luxury clothes and accessories that are cool and fashionable. This move makes sense, since over the last seasons, we’ve seen an increase in the so-called athluxury segment – a combination between sportswear and luxurious, elegant […]

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Fashion World Runways

Our Three Favorite Menswear Looks from New York Fashion Week Spring-Summer 2019

New York Fashion Week is known to be the commercial sibling in the family of Fashion Weeks. The looks presented here are often not just very American, but are the looks that represent the “artistic-commercial balance of fashion” we so often talk about. Sometimes, this approach can work against the collections, as the outfits tend […]