Attire Club by Fraquoh and FranchommeThe last months have been a real challenge for Baselworld, the Swiss watch and jewelry fair. The organizers of the event had to fight not just the ongoing global crisis, but also the fact that many brands had pulled out of the show, leaving a great question mark above it. There have been many speculations […]
The spring 2020 edition of InCompany by Attire Club is a collection of eye-catching and captivating articles that express our new motto: style culture, fashion stories. The issue is covered by German blogger Richy and repurposes some of the ideas of the of the last issue – our take on the resourcefulness which is needed […]
Baselworld, the biggest watch and jewelry show in Switzerland was supposed to take place at the end of April – beginning of May. InCompany by Attire Club was once again an official media partner. The show had struggled over the last years with attendance, both from clients and brands and now, under the […]
John-Mikaël Flaux is a French créateur horloger. Orginially from the Northwest of France, he pursued his watchmaking studies for 6 years, two of which at the Edgard Faure school in Morteau, near the Swiss border. Afterwards, he worked for a while for Ulysse Nardin, but soon enough decided to make a big step and launch […]
The 2020 edition of Baselworld is about 5 months away. However, this does not mean that people have not started talking about it already. The last two editions of the Swiss watch and jewelry show were highly criticized by attendees and by many media people – sometimes for fair reasons, sometimes for rather superficial motives. […]
Konstantin Chaykin is a Russian clock- and watchmaker. He has become a known and respected figure in the global watchmaking world after creating a series of impressive pieces and even patenting a number of ingenious watch complications. His most famous piece is definitely the Joker watch, which brought him to international prominence through its unconventional […]
The April 2019 edition of InCompany by Attire Club is all about completing the picture. For all, or almost all of us, life is a continuous work in progress, especially if we set high standards – ideals. Ideals are, by definition, unattainable, which is why they work: if you have an idea, you’ll never be […]
Baselworld has been in the news for about a year almost continuously, as the Swiss show faced a series of challenges. The 2017 and 18 editions saw a dramatic fall in the number of exhibitors and the Swatch Group pulled out its brands from the show. With so many household names gone and with a […]
Franck Dubarry is a French entrepreneur and designer, with a strong reputation in the watch industry and advertising sector. Two years ago, he launched his eponymous watch brand, with which he set out to bring a new perspective on high-end watches. We discussed with Franck about his background, his motivations behind the key moves that […]
Baselworld – the Watch and Jewelry Show has received a lot of blowback after the last two editions, which has forced the organizers to make great changes to the way they put together the biggest Swiss show of its type. After many brands checking out and people complaining about the extremely high costs of living […]
Baselworld has had a rocky couple of years, as, after the 2016 and 2017 edition, 57% of the brands who were showcasing during the event pulled out from the show. This has led to a decrease of the show – not just in terms of number of booths, but also in number of days and […]
Each year on Attire Club, we publish a trend forecast, where we feature what we believe will be the main trends in fashion and culture at large in terms of topics and visuals. In the trend report for 2018, which we published on December 16 2017, we featured space as the main trend. Our report […]