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InCompany by Attire Club Magazine Interviews and Features

In His Own Words: CEO & Founder of MB&F Maximilian Büsser

Maximilian Büsser is the CEO and founder of the MB&F (Maximilian Büsser & Friends) watch brand. Before embarking on this very personal journey, he was the CEO of Harry Winston Timepieces and a senior manager at Jaeger-LeCoultre. In 2005, he founded his own company, which focuses on creating three-dimensional kinetic art that he calls “Horological […]

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Attire Club World Culture Events Fashion Editorials Fashion World InCompany by Attire Club Magazine

Baselworld Pushes Ahead

Baselworld – the Watch and Jewelry Show has received a lot of blowback after the last two editions, which has forced the organizers to make great changes to the way they put together the biggest Swiss show of its type. After many brands checking out and people complaining about the extremely high costs of living […]

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Opinion And Commentary

Baselworld is Keeping Us on Our Toes

Baselworld has had a rocky couple of years, as, after the 2016 and 2017 edition, 57% of the brands who were showcasing during the event pulled out from the show. This has led to a decrease of the show – not just in terms of number of booths, but also in number of days and […]

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Attire Club World Culture Events Fashion World

An Overview of Baselworld 2018

Of watches and people     Baselworld has been the go-to place for the latest watches and jewelry for a long time; almost for as long as there have been watches around. Well-located in the town of Basel, Switzerland, close to both the German and French border, the event makes it easy for people to […]

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Attire Club World Culture Fashion History Fashion World InCompany by Attire Club Magazine

We’ll Meet You at Baselworld 2018!

Baselworld is one of the world’s biggest watches and luxury fairs. The event takes place each year in Switzerland’s third-largest city, Basel. During the six days of this year’s event, which will take place between the 22nd and 27th of March 2018, some of the biggest brands of the world will showcase the best of […]

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Metafashion

The People of the 2018 Snow Polo World Cup in St. Moritz

The 2018 edition of the Snow Polo World Cup took place between 26-28 January in St. Moritz, Switzerland. The event featured not only a tournament of great games, which was in the end won by team Cartier, but also a series of parties and social events which were attended by people from all over the […]

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Metafashion

The Snow Polo World Cup 2018 Attire Club Album

The resort town of St. Moritz in Switzerland hosted the 34th edition of the Snow Polo World Cup between 26-28 January 2018. As a luxury alpine resort town, the St. Moritz is known worldwide for attracting the very rich and powerful who have a taste for luxury and great elegance. These things are to be […]

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Attire Club World InCompany by Attire Club Magazine

We’ll See You in St. Moritz!

The Snow Polo World Cup will be held for the 34th time in the beautiful town of St. Moritz, Switzerland. Between 27 and 29 January 2018, the luxury alpine resort town in Switzerland’s Engadin valley will be the host of some of the world’s most acclaimed polo players and their fans.     The tournament […]

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Culture Fashion History

AC Mood Board: Basel Fashion in the 1630s

The town of Basel in Switzerland is known today on the international fashion scene mostly for its annual Baselworld event, which gathers the best in watchmaking from Switzerland and beyond. The event rounds up thousands of fans of luxury watches and a strong media crowd. Located at the meeting point of the German, French and […]

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Accessories Fashion World Watches

New Elegance from Baselworld 2016

The Baselworld Watch and Jewellry Show is an international trade show of the watch and jewelry industry, organized every spring in the city of Basel in Switzerland. The show started out in 1917 and is now a strong tradition and one of the most important events of this type. It comprises around 1500 exhibitors that […]

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Fashion History

Funny Fashion Laws From Around the World