A trend can be defined as a general direction in which something is and as a point of view that is held by many. Fashion is of course, the best examples of what trends are. We can clearly see style trends if we look at any era from the past. During the 1970s, flower prints […]
Category: Fashion World
The event The Watches and Wonders fair is one of the most important watch shows in the world. Formerly known as SIHH (Salon International de la Haute Horlogerie), the Geneva event started out in 1991. The first edition was put together by Cartier, together with Baume & Mercier, Piaget, Gérald Genta and Daniel Roth. The […]
Saint Laurent has recently announced that it would move its runway shows off the classic schedule – for the remainder of 2020. The menswear shows in Paris have already been canceled and, while theoretically Fashion Weeks should kick off again in September, the truth is that this is also not certain. Regardless of what will […]
The autumn-winter 2020 menswear collection by Casablanca is a take on fashion that we’ve waited for a while. It’s dressy and modern and at the same time whimsical and dynamic. The collection features many sleek clothes, form shirts to coats to pants, which are made from soft fabrics in soft colors. There are many patterns […]
The new Alpine Eagle watch by Chopard is a reinterpretation of the St. Moritz, which was the first watch created by Karl-Friedrich Scheufele in 1980. The St. Moritz marked a very important moment in his career, as it was the piece that helped him become a strong voice in the family company, especially given that […]
The burgeoning relationship between cryptocurrency and the fashion industry continues to reach new heights, if recent developments are anything to go by. For cryptocurrency leaders, user adoption is a focal point. For fashion, crypto can expand design capability and allow mainstream businesses to connect to a fringe culture. Increasingly, the unlikely pairing seems to be […]
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How to Learn about Fashion
If you are a newbie and want to learn about fashion, you will be surprised to find out that the fashion world is these days present everywhere and that you can learn about it in very many ways. If you want to learn about a particular subject and really are clueless about where to go, […]
According to a report by Europe’s Office for Harmonization in the Internal Market (OHIM), counterfeit products cost European brands the value of 9.7% of their total sales every year- about $28.7 billion – and these figures focus only on the European brands. Add up American and Asian companies and the numbers become unbelievable. Today, buying […]
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Did You Watch Next in Fashion?
Next in Fashion is a new Netflix production based on the concept audiences became familiar with during Project Runway. The show is a reality competition in which designers battle for a cash prize. To win, they have to work in teams of two (at first and then solo) and to complete one or two looks […]
Baselworld, the biggest watch and jewelry show in Switzerland was supposed to take place at the end of April – beginning of May. InCompany by Attire Club was once again an official media partner. The show had struggled over the last years with attendance, both from clients and brands and now, under the […]
For the autumn-winter 2020 season, Emporio Armani has proposed a massive collection of almost 100 looks that covered everything from sportswear to suits. The overarching theme of the collection was the reimagining of classic winter clothes. Nothing too extraordinary, but something that works and that makes for a valid and noteworthy collection, especially in the […]
St. Moritz is the place where the concept of modern winter tourism was born. Many innovations in terms of hospitality and travel appeared here and a lot of winter activities have their roots in the Swiss resort town. One of these is snow polo, the winter version of the noble game, which was started back […]